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Why Impactful Brand Storytelling Leads to Increased Revenue

Our evolving, interconnected world means customers are increasingly tapped into their online devices. Products, services, videos & reviews are instantly accessible with a mere tap of our finger. This opens up channels with which brands can really connect with their customers. Impactful brand storytelling is all about instantly engaging and genuinely connecting with customers, creating a … Continued

Using Digital Storytelling for Better Customer Engagement

The continuous growth of ‘digital’ and consumers’ access to online content has impacted the way organisations market their business. When presenting your brand, using digital technology to create an impactful brand story is necessary to cut through the noise and instantly engage customers. Digital storytelling is such a significant topic that CEO of VMA Media, … Continued

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