Business

These days we would be lost without our mobile phones. It is the number one device we rely on for hundreds of daily activities, so it’s no surprise that many of us wouldn’t dream of leaving the house without our modern-day digital Swiss army knives. According to Google, 62% of smartphone users are more likely

Our evolving, interconnected world means customers are increasingly tapped into their online devices. Products, services, videos & reviews are instantly accessible with a mere tap of our finger. This opens up channels with which brands can really connect with their customers. Impactful brand storytelling is all about instantly engaging and genuinely connecting with customers, creating a

It’s clear that brands need to drive genuine customer engagement and authenticity to maintain loyal customers. With the growth of the digital evolution within the last 10 years, marketers need to provide relevant, captivating content in order to meet the customer’s demand for a more visually engaging experience. So how should marketers build a successful

Keep up with the competition The ongoing, ever-changing digital revolution means companies need to constantly revamp their digital engagement strategy in order to stay ahead of the game – or at least keep up with it. Tapping into the opportunities digital presents should be a core part of your business strategy, leveraging insights from digital