Is your business losing out by not having a mobile app?
A growing number of businesses are realising the marketing and brand potential that mobile apps can offer. With the customer’s expectation for entertaining and engaging brand experiences, businesses must meet their demands or else fall behind the competition.
To stay current and competitive, businesses need to consider the benefits of having an intuitive and well-structured mobile app, whether for their internal workforce, customers, or both.
For internal employees, apps can provide a wealth of relevant information; a time-saving communication tool; a training device; a digital induction package.
For customers, it can provide a seamless customer journey by sending the right message at the right time on their every day device, as well as creating a compelling call-to-action. For example, an efficient digital shopping experience; quick booking service; access to personal accounts – all within the palm of the customer’s hand.
According to Gartner:
Today, 89% of marketers compete primarily on the basis of customer experience — discrete moments that, together, strengthen or weaken a customer’s preference, loyalty and advocacy.
The business intelligence company for apps, App Annie, has pointed out that the financial industry in particular need to embrace apps in order to adapt to the shift in consumer expectations. “Many retail banks across Europe have heard the call: adapt or else. These banks have realized that an investment in mobile technology can improve the customer experience and reduce churn.”
5 stats your business needs to know:
1. By 2018, more than 50% of customers will use mobile first for all their online activities. (Gartner)
2. In 2009, worldwide mobile app downloads amounted to approximately 2.52 billion and are expected to reach 268.69 billion in 2017. (Statista)
3. 62% of businesses in an app development survey already have apps or are in the process of building one – where 20% were used for branding, 30% for revenue growth and 50% for support & engagement. (ContractIQ)
4. By 2020, gross revenue across all app stores will exceed $101 billion globally (App Annie).
5. One in two app users turn to apps to help make purchase decisions. Of these, 45% use apps to look for more business or product information, and 29% use apps further down the funnel to make a purchase, either online or offline. (Google)
See the below infographic by BiznessApps illustrating the result from App Annie’s Mobile App Forecast.
Is your business fully utilising the opportunities that apps bring?
Have any questions about building a mobile app for your business?
At Companyapp we build powerful apps that solve business problems. Give us a call to discuss what you might need for your business.
For more information, contact us via info@companyapp.co.uk.
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