Keep up with the competition
The ongoing, ever-changing digital revolution means companies need to constantly revamp their digital engagement strategy in order to stay ahead of the game – or at least keep up with it. Tapping into the opportunities digital presents should be a core part of your business strategy, leveraging insights from digital to feed into everything from products sold to creative content.
Not only are businesses radically shifting to digital due to customer demands and expectations, they are also taking full advantage of the productivity efficiencies and streamlined workflows that digital solutions can offer – gaining a step-up on competition.
As spoken by Mark MacDonald, Managing Director at Accenture:
A real digital business incorporates digital principles into its strategy, business model, operations and culture. Becoming a digital business is increasingly important and a critical multiplier for economic growth.
CMO of Rentokil Initial, Stewart Power, has responded to connected technology and the customers need for transparency:
We started sending people out to customers with electronic clipboards, providing all the information they wanted. We recognised this was a drive for efficiency, but also represented a growing desire on the customer side for interactivity.
Increase customer loyalty and retention
It’s important that digital engagement strategies are always in line with a company’s brand vision. This helps in creating an impactful brand story – a coherent one – that ultimately leads to increased customer loyalty and retention.
With an ever-growing number of engagement platforms available in our fast-paced, digitally-connected world, it’s easy to get lost in the labyrinth of our digital landscape. It is critical to examine all customer touchpoints, and ensure your message is both relevant and impactful, at the right time and in the right place.
Since the customers expectation for new and compelling experiences is constantly evolving as our technology continues to advance, the marketer’s role in providing creative, engaging content is essential to stay relevant and build trust. For example, the huge rise in video as a digital engagement tool is no secret – creating engaging visuals is crucial for digital success. Soon we’ll see video creation becoming far more personalised, alongside the growth of 360 video and of course, virtual reality.
With innovative technology readily available, such as cloud-computing, businesses can connect and engage with their customers more efficiently than ever before. Industries across all sectors are welcoming the resulting revenue growth from saving time and money, increasing flexibility, improving content collaboration and breaking down silos within a company.
At Companyapp, we believe in enabling marketing and sales reps with a comprehensive content management tool, storing all client-facing materials in a single cloud-based master library. This enables all content to be in one easy-to-manage place. Therefore it’s quick to update, quick to share and guarantees all employees are using the latest approved and compliant resources.
For more information, contact us via email@example.com.