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How to Tailor Presentations For Different Audiences

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Often you may need to present the same product or concept to multiple groups. It’s important that you tailor the style of voice, imagery and slide layout to be as relevant and engaging as possible for your specific audience.

For example, using professional, succinct language with high-quality videos might suit a room full of CEO’s better than using colloquial language and cartoon animations.

You ultimately want to capture your audience’s interest, educate or inspire them, gain their trust and build a positive relationship.

There are a few simple ways you can adapt your presentation and demeanour to fit the needs of each listener. Before you begin to create your next presentation, ask yourself these questions first:

What is your objective?

First of all, you need clear and simple objectives to make sure you are heading in the right direction.

  • What exactly is it you want your audience to understand by the end of your presentation?
  • How do you want to make them feel or react?
  • Is there a specific action you want them to make?

Build your presentation based on the answers to these questions.

What kind of style, content and visual aids are appropriate?

Think about who your audience will be and if they have a certain type of personality, what their experience level is and what they believe in.

This will all determine the style and content of your presentation.

  • Do they have a high technical knowledge that requires little in-depth explanation?
  • Will they appreciate clear, simplified answers compared to technical jargon?
  • Will they understand practical examples better, using video, animations and interactive elements, or more descriptive explanations?
  • Will professional language be more appropriate than colloquial language?
  • Will bold, bright imagery and text be more appealing compared to a more conservative style?
  • Could you use quotes from reliable sources to support your answer?

For any audience group, it’s essential to add supporting visual aids. Using interactive elements is a way to engage your audience and have a greater impact. Take a look at this article – 5 ways to make your presentation more interactive and engaging – for some inspiration.

How should you structure and deliver your presentation?

It’s important to structure your presentation slides in a logical and coherent manner. For example, structuring your presentation as a digital story – with a clear beginning, middle and end – is a memorable and relatable technique to deliver a strong message.

Read over this article – using digital storytelling for better customer engagement – for some ideas.

Leslie Rule from the Centre of Digital Storytelling has summarised the need to tell your story digitally:

Digital Storytelling is the modern expression of the ancient art of storytelling. Digital stories derive their power by weaving images, music, narrative and voice together, thereby giving deep dimension and vivid color to characters, situations, experiences, and insights. Tell your story now digitally.

Remember, the main aim is to engage your audience as effectively as possible.

For more presentation ideas and advice, feel free to contact us at info@companyapp.co.uk. We are passionate about building impactful, interactive presentations, to help bring our clients presentations to life.

For more information, check out: www.companyapp.co.uk/presenter/

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