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Why Your Business Needs a Communication App

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In the last 10 years, business communications have progressed considerably. We are no longer limited to the constraints of traditional desktop intranets or printed newsletters as our main forms of communication.

For companies to truly keep up with their competitors, they need to start thinking cloud-based, digital solutions to achieve a far more efficient and collaborative workforce. One that inspires and motivates everyone connected to their business. Viktoria Tegard, Head of Internal Communications at Virgin Atlantic Airways says:

Companies who want to remain competitive and successful need to ensure they involve, motivate and inspire colleagues.

Not all employees are sat in front of their computers all day long. Some work remotely, part-time, have flexible hours or travel often. This causes difficulties when it comes to breaking down company silos and promoting open communication. Therefore it’s important to provide a more focused and relevant business communication portal – directing tailored messages to the right people at the right time.

So what is the best method to instantly connect with every single one of them?

Everybody has a smart phone in their pocket, accessible at a time and place convenient to them. Therefore having a tailored and branded communications app for your company – whether targeted for internal staff, external clients or both – is a far more convenient as well as engaging method of communicating to the people in your business, directly to the device they choose to use every day.

A communications app gives you the ability to:

  • Create a centralised induction and onboarding platform for new employees. This could include essential company documents (such as job role requirements, the company’s mission statement and goals), main contacts, training materials, calculator tools and induction videos. A simple, effective tool to ensure all new employees feel supported and well-equipped in their new role.
  • Aggregate and share all your company’s information from multiple sources into one place, to provide a one-stop-shop of company news, accessible on demand. Integration with your company intranet means you could include important updates, events, calendars or the latest blog feed – synced to the app in real-time.
  • Increase employee collaboration and sense of community, by including a digital staff notice board, photo or video gallery. This way anyone can view or contribute their own updates, and have it immediately shared through push notifications to each person’s every day device.
  • Send employee surveys and feedback forms with instant calls-to-action, including recognition awards for individuals or teams. This opens up a valuable two-way communication platform between all levels of management – to gain a better understanding of what really engages their team. A successful workplace is one that fosters open and honest communication, where upper management listens to the needs of every employee.

The last several years have show innovative businesses shifting more towards mobile apps as a convenient method of increasing productivity, providing transparency and ensuring timely communications with each and every employee. “Transparency is crucial to your internal communications because it breeds trust, accountability, and open dialogue,” says tech company Enplug.

At Companyapp, we believe it’s important for businesses to instantly keep both staff and customers connected. That’s why we built Communicator – a branded communications app tailored for your company’s needs.

Whether for office staff, remote workers or your valued customers, you can be confident that everyone in your business is informed with the information they need, in real-time, no matter where they are.

For more information, please contact us via info@companyapp.co.uk or 0207 378 1446.

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